Why You Should Own, Not Rent, Your Digital Self
From wearables to wellness apps, lab tests to smart rings, we’re generating more health data than ever. It’s detailed, continuous, and deeply personal. And most of us assume it’s private.
When you use a fitness tracker or health app:
Even with regulations like HIPAA, many consumer-grade tools fall outside traditional health privacy laws. That means your heart rate, sleep, location, and even reproductive data may be used in ways you never intended.
Right now, most people rent their digital selves:
This is like paying rent on your own identity without knowing who holds the keys.
True digital self-ownership means:
It’s not just about privacy. It’s about power.
As AI, precision medicine, and personalized wellness scale, the value of your health data is exploding. But without ownership:
At Fulcra, we believe the future of health optimization is user-owned and context-aware. That means:
Health data is personal. It should be private, portable, and yours. The question isn’t whether your digital self exists, it’s whether you own it.